Millennials can be defined as anyone born between 1981 and 1996, which covers people in their 20s and 30’s. In common with every generation, millenials have their own ideas about what constitutes good design, and what they find lends value to their life. What differentiates millenials from other groups such as baby boomers and generation X is that they have come of age with the Internet and social media. This means that they have been social media savvy for most of their lives.
The first really popular social media site was MySpace, which had a million active users in 2004. Facebook, Reddit and YouTube have been around for ten or more years, but new sites are gaining popularity all the time. For example TikTok was started in 2016 and by 2018 already had half a billion active users. This means that millenials are savvy about sharing on social media, and with flowers and floral décor being such a visual medium, it creates a chance for businesses and events to market their products or space by creating a smart social media campaign, that will engage young professionals.