Whether you are designing for a residence, restaurant, retail boutique, or beauty salon, a key consideration in faux-flower design is determining the type of atmosphere you want to create and the mood you want to evoke. Both of these will be driven largely by the nature of the space itself. For example, an upscale salon might have a funky vibe that would call for a lively and energetic design, whereas a dimly lit piano bar would require something more sophisticated and romantic. One key question to ask is: How should the environment feel for residents, guests, patrons, and so on.
Bars, pubs, hip restaurants, galleries, parties, and large events—anyplace where people gather to celebrate, mix, and mingle—are usually loud, lively, and festive. These are the spaces where foliage should create lush explosions of colour and unique shapes. These events call for eye-catching conversation pieces, such as floral animals.
If you are designing a more intimate space, such as a quiet wine bar or romantic restaurant where people might gather to chat softly over dinner, your palette should consist of more muted colours. In these environments, a subtle green wall or muted tones of pastel pink like those cherry blossoms facilitate quiet interaction. Here, these colours envelope guests in their own little nests, allowing them to leave the rest of the world behind and focus only on each other. To create a more subtle and intimate entrance way or foyer, add candles to your flower and greenery selections; this will add a warm ambience.
Is your area glam and luxurious—a place to ‘see and be seen?’ Patrician residences, designer boutiques, and posh salons and galleries call for florals that match the space’s interior aesthetic, as well as its customary clientele. High-end shop fronts and window displays require eye-catching designs that are both tasteful and sophisticated, while still unique and interesting enough to attracting attention without overpowering the interior design. These spaces call for a decorator’s maximum creativity! Ideas might include using the gradient technique (described in Chapter 3: Colour Psychology, sculpting foliage in unique flowing shapes, or adding decorative accents to floral arrangements in vases, pots, or decorative vessels.
The term ‘dress to impress’ applies to more than fashion suitable to a professional environment—it also applies to a location’s décor! Sleek, sophisticated areas should exude professionalism from floor to ceiling. Private studies, haberdasheries, legal office, and other professional establishments require tasteful and elegant floral décor that adds a personal touch without compromising the professional atmosphere. Orderly floral arrangements in well-chosen vases are ideal, while large-scale green walls are perfect for adding a dash of freshness to a reception area, waiting room, or a wall prominently visible from the inside or the outside.